As well as the epic half time shows and the actual football itself, the other thing the Super Bowl is best known for is probably the ads.

Every year, some of the biggest stars get paid presumably ridiculous amounts to pop up in exclusive commercials during the event, which regularly attracts over 100 million viewers.

This year, we had Jamie-Lynn Sigler recreating the opening credits of The Sopranos, Paul Rudd and Seth Rogen in a Lay's commercial — and Larry David in an ad for cryptocurrency exchange FTX.

Yep, that's right — Larry David, America's grumpiest comedian, was in an ad related to cryptocurrency.

You can watch the commercial in full above, but the basic premise is David popping up in different forms throughout the ages, turning his nose up at various inventions from the wheel to the lightbulb. In the final scene an FTX employee shows him the app, describing it as "a safe and easy way to get into crypto", and David responds: "Eh, I don't think so. And I'm neverwrong about this stuff."

As you can probably image, given how wildly divided people are about cryptocurrency and NFTs in general (some because it's confusing, some for environmental reasons), the ad caused quite a stir on social media.

Admittedly, quite a few people did enjoy it.

Tweet may have been deleted

Tweet may have been deleted

Tweet may have been deleted

For what seemed like the majority, though — at least on Twitter — the combination of Larry David and cryptocurrency was something they just couldn't get their heads around.

Tweet may have been deleted

Tweet may have been deleted

Tweet may have been deleted

Tweet may have been deleted

Ultimately, love it or loathe it, David's name was trending on Twitter well into Monday.

FTX got exactly what they wanted.